How to harness the potential of your team
You’ve probably heard that your employees are the key to your business success. In actual fact, success depends on your ability to lead and motivate your team as much as it depends on their...
View ArticleHow to work with the most expensive Google Keywords
Pay per click advertising is a highly effective form of customer acquisition but it can be expensive depending on which keywords your business is targeting. A recent study into Google keywords by...
View ArticleThe five business processes you need to perfect
Processes are an important part of running any business and having processes in place that run smoothly and efficiently can make the difference between business success and total disaster. If processes...
View ArticleWhat every e-commerce manager should know
The world of e-commerce and digital marketing is rapidly changing. Evolving technology has led to changes in customer expectations and even well established e-commerce businesses can become obsolete...
View ArticleWhy being an entrepreneur wasn’t what I thought it would be
Preparation is often said to be the key to success in business and although for the most part I would agree, there are some things that you can never be fully prepared for until you jump in and give...
View Article7 ways to grow your business
Whatever you want to achieve in life, the road to reaching your goal probably has a number of different paths. For most businesses, if not all, the overall goal is profitable growth. Failure to grow...
View ArticleGetting started with digital marketing
Business owners are busy people and finding the time to create and implement a marketing strategy can be a challenge at best. Luckily, you shouldn’t have to take up all your time, or break the bank to...
View ArticleIs your business ready for the next phase of digital marketing?
Over recent years, the meaning of data has changed from a collection of facts and figures to become the currency of the digital marketing world. There is no doubt that the rise of data driven marketing...
View ArticleHow to work through business obstacles
Challenges and obstacles are an inevitable part of any business owner’s lot and in many cases the main thing that separates the successful businesses from the others is their ability to overcome...
View ArticleFive ways to stamp out workplace toxicity
An actively engaged, motivated and vibrant workplace culture is a business’ best asset, but it can be surprisingly hard to achieve and maintain. Underperforming employees, passive aggression and too...
View ArticleHow can understanding your sales funnel help your business?
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion,...
View ArticleHow to increase your Twitter engagement and boost your business
Social media marketing is a proven technique that can significantly boost the visibility of your business and while there are different platforms that are suited to different audiences, Twitter is...
View ArticleHow to create a strong brand for a professional services business
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over...
View ArticleHow can understanding your sales funnel help your business
If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion,...
View ArticleDigital disruption: Threat or Opportunity?
If you’re in business, and even if you’re not, you have probably heard of the concept of digital disruption. Digital disruption is a term used to refer to the development of digital technologies over...
View ArticleWhy you should pay attention to your customers’ buying process
Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your...
View ArticleThe real cost of complaints for your business
How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that...
View ArticleWhat makes a great logo?
Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken...
View Article3 Effective strategies for dealing with negative online feedback
When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and...
View Article5 Common misconceptions about social media marketing
Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these...
View Article
More Pages to Explore .....