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How to harness the potential of your team

You’ve probably heard that your employees are the key to your business success. In actual fact, success depends on your ability to lead and motivate your team as much as it depends on their...

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How to work with the most expensive Google Keywords

Pay per click advertising is a highly effective form of customer acquisition but it can be expensive depending on which keywords your business is targeting. A recent study into Google keywords by...

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The five business processes you need to perfect

Processes are an important part of running any business and having processes in place that run smoothly and efficiently can make the difference between business success and total disaster. If processes...

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What every e-commerce manager should know

The world of e-commerce and digital marketing is rapidly changing. Evolving technology has led to changes in customer expectations and even well established e-commerce businesses can become obsolete...

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Why being an entrepreneur wasn’t what I thought it would be

Preparation is often said to be the key to success in business and although for the most part I would agree, there are some things that you can never be fully prepared for until you jump in and give...

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7 ways to grow your business

Whatever you want to achieve in life, the road to reaching your goal probably has a number of different paths. For most businesses, if not all, the overall goal is profitable growth. Failure to grow...

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Getting started with digital marketing

Business owners are busy people and finding the time to create and implement a marketing strategy can be a challenge at best. Luckily, you shouldn’t have to take up all your time, or break the bank to...

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Is your business ready for the next phase of digital marketing?

Over recent years, the meaning of data has changed from a collection of facts and figures to become the currency of the digital marketing world. There is no doubt that the rise of data driven marketing...

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How to work through business obstacles

Challenges and obstacles are an inevitable part of any business owner’s lot and in many cases the main thing that separates the successful businesses from the others is their ability to overcome...

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Five ways to stamp out workplace toxicity

An actively engaged, motivated and vibrant workplace culture is a business’ best asset, but it can be surprisingly hard to achieve and maintain. Underperforming employees, passive aggression and too...

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How can understanding your sales funnel help your business?

If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion,...

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How to increase your Twitter engagement and boost your business

Social media marketing is a proven technique that can significantly boost the visibility of your business and while there are different platforms that are suited to different audiences, Twitter is...

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How to create a strong brand for a professional services business

Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over...

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How can understanding your sales funnel help your business

If you’ve been involved in sales and marketing on any level, you have probably heard of the sales and marketing funnel. A visual way to depict the process your customers take from lead to conversion,...

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Digital disruption: Threat or Opportunity?

If you’re in business, and even if you’re not, you have probably heard of the concept of digital disruption. Digital disruption is a term used to refer to the development of digital technologies over...

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Why you should pay attention to your customers’ buying process

Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your...

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The real cost of complaints for your business

How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers can cause a lot of damage, especially to businesses that...

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What makes a great logo?

Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken...

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3 Effective strategies for dealing with negative online feedback

When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and...

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5 Common misconceptions about social media marketing

Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these...

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